I design the human side of AI at business scale.

The hardest design problems I've worked on weren't about interfaces. They were about trust. When millions of businesses rely on a system to make decisions that affect their revenue, the real question isn't what should this screen do — it's why should anyone believe it.

Working on AI products taught me that intelligence without clarity is just noise. An agent that does your work but can't explain its reasoning — or can't be overridden when it's wrong — creates more anxiety than it resolves.

Good AI design isn't about making technology disappear. It's about making the relationship between human judgment and the machine legible — so people know exactly when to trust the system, and when to take the wheel.

It’s all about trust.